Category: Videos

New Roaster, Same Amazing Coffee: A Letter from Jim

Given the very nature of our business – roasting and selling high quality organic coffee – we can’t help but to grow. And as a company who has been doing this for some time (almost 25 years), we knew that we needed new equipment to continue to push the envelope and bring you the finest… Read more »

Video: Selective Picking in Costa Rica

In this video from Jim’s recent trip to Costa Rica, a Hacienda La Amistad worker picks organic coffee in the shade of the rainforest. With the selective picking method, organic farmers choose only the most ripe, red coffee cherries from the coffee plant. Inside each cherry are two coffee beans. Selective picking produces a more… Read more »