My sister gave us this as a kind of joke or novelty, because my husband's name is Jim and he likes his coffee strong. We put it in the freezer, because ... well, because we are pretty particular about our coffee. Honesty compelled us to brew some before thanking her, so we gritted our teeth, made a pot, drank a cup - and there was no turning back. That was decades ago. This is the only coffee we drink. We travel with it, because it has ruined other coffee for us. We give it as gifts. We stock up when it goes on sale, because we have dedicated space in our freezer for our coffee supply. We agree with A Viewer from Massachusetts - this is consistent and spectacular.