The first time I tried Jim's hazelnut decaf was years ago while visiting Cape Cod. It became my favorite and I've been ordering Jim's ever since then. The hazelnut coffee tastes real, not flavored. It is a medium roast with a subtle nutty taste. Aside from its taste, it's organically grown, ethically sourced and small batch roasted. The caffeinated hazelnut is equally good as the decaf, and often I brew a pot with decaf and regular.