This coffee is: satisfying, rich, without after-bite, balanced, tasty. I started buying it in 2016 and when I travel and need to drink other coffees for the duration, I can't wait to get back home to my Jim's Guatamalen. When friends have coffee at my house their eyes open wide and they remark how good it is. I normally don't like the same foods and bevs every day, except for this coffee. Morning or throughout the day.