I've long been a hazelnut-coffee coffee drinker and will always buy organic when it's available, but recently find the need to cut out as much caffeine as possible. Finding Jim's Organic hazelnut-coffee Decaf was very exciting for me. I find the flavor to be excellent, even much better than Jim's caffeinated version of the same coffee, for some odd reason. Not sure why that is, but either way, I'm very pleased. I found it initially in the 12 oz bag at Whole Foods, but they're so unreliable and I can't ever find the same thing there more than two or three times, so now I'm ordering it from Jim's online by the 5 lb bag. I'm not running out! :-)