Creativity and Coffee
Coffee itself is now art.
It seems natural that coffee itself is now art. Baristas across the globe compete in latte art competitions. Even outside of the coffeehouse, coffee inspires artists like Karen Eland and Red Hong Yi who are using coffee, instead of paint, to create art.
At Jim’s, we consider roasting coffee an art form. Each coffee we create has its own flavor notes that we have carefully perfected. To draw attention to this, we incorporated original illustrations by New England artist Hallie Mitchell onto our labels. She loves coffee as much as us and it plays a part in her creative process. Each day, Hallie takes her morning cup and her dog Teddy to the Presumpscot River where she pulls her inspiration from wildlife and nature.
For our project, Hallie explored the delicate flavor notes and places of origin of all of our coffees. Then, using different strokes and marks, she produced the cohesive body of work that you see on our packaging. The artist says, "I tried to make effective illustrations that would represent the flavor of the coffee in a more transcending abstract way, giving the coffee consumer a sense of place with every sip."
Each illustration has a story.
Of all in the series, the illustration for our Ethiopian Sidamo Nura Korate (left) is a favorite of Hallie's. "After researching Ethiopian textiles, patterns and cultural symbols, I felt stuck," Hallie shared. "For ideas, I turned to my friend Red who was born in Ethiopia. He sent me a picture of a rug that his mother had given him, and that was all I needed! I found inspiration in the pattern on the Ethiopian rug! I feel like I had the strongest connection to this coffee's place of origin which helped create a very interesting illustration."
A loyal customer recently took a bag of our Ethiopian on a road trip as she couldn’t imagine her family’s vacation without it. While in the car, her teenage son James sketched an image of the coffee bag featuring Hallie's illustration.
The fine tradition of coffee and creativity continues.